How I Measure
Track Record
My career has seen me support Chief Executives, Founders, Boards, and Leadership Teams to maximise the value of companies.
My brief has mostly been along the lines of “help us double our valuation and plan an exit” or “show us how to get to the next level from where we are now.”
I have delivered results in the form of private equity, trade sale, and stock market exits.
Innovation
Much of my role is about innovation - finding new and different ways to do something, breaking the status quo, and experimenting based on solid insight and strategy.
It doesn’t always work (I spent two years building a technology platform for the airline industry only to be ready to launch just as COVID-19 hit) but I, like most investment firms, measure my ‘innovation bets’ as a whole aiming for more wins than draws and losses.
I have tracked this throughout my career.
Experiments
When it comes to product experiments, due to the nature of my role(s), I work on dozens every year.
Experiments can be as small as testing a functional leadership hypothesis to as large as helping a company develop a whole new product area for investment.
The reality of experimentation is that, of course, there are sometimes more fails than passes. I also believe in the importance of a ‘neutral’ result, especially where a fail adds significant learning / the ability to leapfrog.
I started measuring mine in 2012.