In the last decade I’ve become known for product-centric Moonshot projects that transform companies.
What on Earth is a Transformational Product Moonshot?
In September 1962 John F Kennedy told the American people, and the watching world, that the USA would go to the Moon before the end of the decade. It became known as the Moonshot.
“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.”
I believe in the Moonshot model. Its fixed timeline and clear goal embeds a “do whatever it takes” focus, culture, and energy in major - and often impossible seeming - transformation projects.
Since 2013 I have delivered several Moonshots that have transformed the companies brave enough to commit to them. It’s my favourite way of working, it is what I do best, and it’s highly effective.
Some Moonshots happen because they must.
Transformation is often necessary. It can be required to reverse decline, to mitigate risk, to fix ‘now’ problems or to recover from ‘yesterday’ things.
In each of these cases speed is important because time to value is critical. The Transformational Product Moonshot model I have created is proven to deliver change in record time.
Some Moonshots happen because they can.
Transformation can also be about harnessing opportunity, creating competitive advantage, and getting to ‘tomorrow’ things faster (and better) than anyone else.
When quality, depth, and robustness of transformation is critical to seizing the opportunity, my Transformational Product Moonshot model comes in to its own.
My model
What is a Transformational Product Moonshot?
A typical Moonshot project is product-centric and designed to deliver major transformation.
It usually takes an ultra-long timeline and condenses it in order to achieve results quicker.
How do Transformational Product Moonshots work?
The Moonshot works by creating absolute clarity on what needs to be done and exactly how to do it.
It galvanises teams and whole companies around what becomes a core strategic focus.
Why does my Transformational Product Moonshot model deliver?
I’ve built a unique operating model for Transformational Product Moonshots.
Aligning strategy, determining priorities, addressing blockers, and optimising the order in which to deliver the project; this model has consistently led to on-brief, on-time, and on-budget delivery.
Who is a Transformational Product Moonshot best suited to?
Moonshots are for any company with a big problem to solve or a major opportunity to leverage.
To do it; I have delivered Moonshots with existing teams, I’ve added to those teams, and I’ve built entirely new teams too (which can be separate or embedded).
Proof points
The Transformational Product Moonshot for Papirfly
Consolidating 32 products and 300+ services following a series of mergers. Defending market position, creating competitive advantages, and realising M&A ROI by implementing new methodologies, frameworks, processes, and ways of working.
24-30 months of change
Delivered in 12 months
On brief ✓
On time ✓
On budget ✓
The Transformational Product Moonshot for Ten Group
Re-platforming and scaling a proprietary platform capable of serving more than 1m users in 100 countries, in order to cut costs of service, grow valuation, and deliver a capital event. Hiring more than 90 Product and Technology people in a year.
36-48 months of change
Delivered in 18 months
On brief ✓
On time ✓
On budget ✓
The Transformational Product Moonshot for Global Blue
Building a business intelligence function from scratch in order to diversify revenue and build new income streams. Including data gathering, cleansing, sorting, and warehousing as well as the creation of an entire BI team, from analysis to client facing.
12-18 months of change
Delivered in 6 months
On brief ✓
On time ✓
On budget ✓
The Transformational Product Moonshot for Blue Rubicon
Creating a proprietary knowledge management platform that could gather, codify, and secure all knowledge inside a global consulting firm in order to increase rarity and valuation. Including building a Product & Development team from scratch.
18-24 months of change
Delivered in 12 months
On brief ✓
On time ✓
On budget ✓
The Transformational Product Moonshot for WPP
Reorganising 43 combined digital agency businesses worth $150m in annual revenue around one product operating model, creating a digital-first innovation-led group. Increasing efficiency through the streamlining of processes, workflows, and frameworks.
12-18 months of change
Delivered in 6 months
On brief ✓
On time ✓
On budget ✓