Private Equity

I work mostly with mid-market Private Equity firms in the UK, Europe, and North America; acting as a strategic product partner, on product due diligence and value creation projects.

Strategic product partner

Whether as an interim advisor or working on a longer term retained basis, I partner with funds to increase the value of their portfolio from a product perspective.

This work can take the form of Product DD, portfolio optimisation, turnaround, or transformation projects. I work either with the fund itself or directly in-asset too.

I get involved in setting product vision, leading ambitious 0-1 product builds, consolidation projects, and driving efforts to define product fundamentals such as PMF (Product Market Fit), GTM (Go To Market), and POM (Product Operating Model).

I have longstanding relationships with professional advisors I’ve worked with throughout the PE lifecycle and specifically enjoy partnering with them to work on rapid reporting and evaluation of investment opportunities.

My experience

  • Leveraged Buyout

  • Growth Equity

  • Bolt-on acquisitions

  • Pre-deal strategy and scouting

  • Product due diligence

  • Value creation

  • Portfolio optimisation

  • Buy and build / bolt-on

  • Turnaround

  • Transformation

  • B2B

  • SaaS

  • MarTech

  • AdTech

  • EdTech

  • FinTech

  • £30m to €1.4bn valuations

  • £10m to $400m revenue

  • 50-1,800 FTE

  • UK, Europe, North America

Product in PE

Increasingly, as the Chief Product Officer role has become more familiar on Boards in all sectors, I’ve been working with private equity firms to define what this looks like, how to drive value, and how to build a right-shape / right-size structure underneath the CPO role.

Strategic planning, tactics, tools, goal-setting, leadership, product education, and cross-team skillset development are all part of this. As is the implementation of world class processes, systems, services, and methodologies.

PE in Product

I often work with companies new to private equity ownership, helping navigate the different operating expectations and ways of working.

I’m experienced in building out the first Product team following PE investment - creating high performing teams, consolidating products, rationalising product market fit, and defining roadmaps that underpin tangible growth.

A selection of previous client and partner firms include…