Luxury and Premium
When I work with B2C businesses, I focus on highly curated high value sectors where customer experience and product quality are the key product and innovation drivers.
Strategic luxury product strategy
I thoroughly enjoy the challenge of creating products, services, and experiences that serve the most discerning, demanding, and expecting of customers. Continuous innovation and investment in outstanding customer experience is what drives these sectors. As is a relentless commitment to delivering outstanding product quality. Combined, these underpin strategy.
In discretionary spend verticals - where spend is scrutinised not based solely on affordability but on other factors such as desirability, exclusivity, access, investment value, and deep-rooted loyalty - the art and science involved in encouraging someone to buy into a brand changes dramatically from the mass market.
One of the reasons I enjoy working with luxury and premium consumer brands - specifically those serving Hight Net Worth (HNW) and Ultra High Net Worth (UHNW) audiences - is how much the requirements for products, technology, and innovation have in common with my B2B work.
The fact that so many HNW and UHNW consumers are directly involved in running organisations is likely partly the reason for this.
My experience
Global Travel - Aviation
Global Travel - Hotels and Lodging
Global Travel - Sustainable Luxury Travel
Hospitality - Experiential
Hospitality - F&B
Hospitality - Next Generation HNW
Luxury Retail - Apparel
Luxury Retail - Automotive
Luxury Retail - Fine Watches and Jewellery
Luxury Retail - Fragrance
Luxury Retail - Homeware
Banking - UHNW
Banking - Private and Wealth
Art and Antiquities - Galleries and Fairs
Art and Antiquities - Platforms
HNW and UHNW Real Estate
HNW and UHNW insights
Years ago I created Panel™ - a proprietary closed community of HNW (and then, later, UHNW) individuals for luxury clients to access in order to obtain real, actionable, and highly-specific insights.
I didn’t believe in the offerings available at the time from traditional market intelligence, trend prediction, or data analysis organisations - nor did my clients, who struggled to combine access and responsiveness / engagement.
Today, my clients can access this community of more than 5,000 individuals globally - all of whom participate voluntarily; believing there is a better way to address, serve, and meet the needs of this exacting demographic.
Panel™ demographics
5,000+ participants
Europe, North America, Middle East, and APAC
Age range 25-75, 56% male / 44% female
88% of participants based in a tier one city
HNW participant net worth of $3m+
UHNW participant net worth of $30m+
91% have a second home(s)
78% actively involved in charitable giving