Why My "Nine Grid Comms Model" is My Go-To For Storytelling Success
Storytelling sits at the heart of Product, Transformation, and Leadership. One of the things I learned early on was that no matter how accurately you group demographics, personas, and profiles; people understand things in greatly varying ways. This is especially true when you’re trying to explain something new to them; and truer still when it’s something wholly novel. I set out a few years ago to create a model for steering my storytelling. Something that I could use to ensure I was being inclusive, effective, and comprehensive whenever I set out a narrative. I’ve used it on every project since.
Dismantling the Myths of Product Marketing
Product Marketing is a critical driver of growth and success. However, there are many myths and misconceptions surrounding this field which is - by default - half of one thing and half of another. In this article, I will debunk these myths and shed light on the importance of getting your Product Marketing strategy right, sticking to it, harnessing the power of storytelling, crafting a firm narrative, and understanding where Product Marketing should sit in your company.