Things I’m Thinking About Right Now (As a Portfolio CPO in the Private Equity World)
chief product officer, leadership, product, product management, private equity, strategy Craig Unsworth chief product officer, leadership, product, product management, private equity, strategy Craig Unsworth

Things I’m Thinking About Right Now (As a Portfolio CPO in the Private Equity World)

As a Portfolio Chief Product Officer in the Private Equity space, I have the privilege (and challenge) of working across multiple PE-backed businesses in software, technology, data, and information services. The contexts vary - different markets, different maturities, different operating models - but some common themes are emerging as levers for growth, scale, and value creation. Here’s what’s been on my mind lately…

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Rethinking SaaS Success Evaluation With A New Metric for a New Era – The Rule of 100/3
leadership, executive teams, private equity, saas, chief product officer, board, non-executive Craig Unsworth leadership, executive teams, private equity, saas, chief product officer, board, non-executive Craig Unsworth

Rethinking SaaS Success Evaluation With A New Metric for a New Era – The Rule of 100/3

The 'Rule of 40' has long been the gold standard for evaluating the health and potential of SaaS companies. However, as the industry evolves and matures - recovering from a much slower Q4 2022 to Q1 2024 18 month period - the need for a more comprehensive metric has become increasingly evident. In this article, I propose a new benchmark – the 'Rule of 100/3' – as a more nuanced and effective tool for assessing SaaS companies in today's dynamic market. One that identifies growth, profitability, and retention - but, in aggregate, also one that demonstrates stability and resilience.

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